We ALTthink® to outperform 

We might all be independently minded agencies, but we all share one way of working. We call this process ALTthink®.

ALTthink® is how we harness our collectives deep specialist perspectives and diverse disciplines. Using our propriety diagnostic tools, we help brands find compelling and profitable opportunities to diverge from market norms across the marketing mix of Product, Price, Place and Promotions.

Work with us to unlock unconventional tactics, more return for less investment, and a partner that will help you push the possibilities.

How ALTthink works

How ALTthink® works  

There are four stages to the ALTthink® process:

Integrate, Investigate, Generate, Activate.

And at all four stages, we flow between divergence and convergence to outthink your problem.

Integrate

Where we all converge. A bespoke mix of experts in one coherent team that best fits your challenge.

Investigate

The team explore your business challenge using our diagnostic tools and divergent framework.

Generate

The ideation stage. We unlock possibilities through the array of specialist perspectives from across the group.

Activate
A clear strategy and creative solution is put into action, measured and reported back.

Unlock the Power of
Divergent Thinking

Seize opportunities your competitors don’t see and solve challenges the extraordinary way.

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