Socially entertaining the world
He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained – emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones.
He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating in the introduction of his latest venture – F1 Arcade.
He shares insights on navigating growth and investment challenges, the importance of community building, and the role of AI in enhancing business processes.
Ollie emphasizes the value of collaboration and the need to embrace opportunities while managing personal and professional growth.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.