Keeping a nation fuelled on the go
This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year.
He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company.
He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, and shares valuable advice for aspiring entrepreneurs.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.