Serving up a brilliant solution
In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry.
James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.
The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.