• Insight

Powers us all

Our Vision

To be an insight-driven, creatively-fuelled, technology-savvy group of agencies that help brands better connect with their audience, in a meaningful way.

A truly client-first approach that delivers

Audience is an insight-driven group of specialist agencies that use their collective digital expertise to give clients expert advice, service and products.

This means clients get those specialist agencies working in a complementary way to ensure the very best media-agnostic solutions from a holistic approach that will lead to a better connection with their target customers and ultimately better results for their brands and organisation.

As the digital world becomes more fragmented and granular brands need a strategy to seize control. If a brand can understand their market and landscape, their position within it and why someone should choose them, then they can take hold of the amazing opportunities this change presents.

The Audience Collective has been put together to solve this challenge and give brands a fluid and perfectly tailored solution to getting their message to the right person, at the right time, utilising the right media. The insight we discover becomes the glue that binds the right message to the right media.

The values that unite and drive us

Effective, insight-informed creative work that connects brands with their desired audience is our currency. It’s the reason we stand out in a crowd.

We are smart and committed to speaking the truth. Our work excites, stands-out and gets people talking for the right reasons.

We spend money as if it were our own, always thinking about the bottom line. Frugal yet fruitful.

We work closely and collaboratively with our clients through every stage of the process and across all of our agencies to ensure the best results.

We work with an attitude of endless curiosity. It keeps us young and helps find us the best solutions for our clients.

We’re committed to being a good company, socially, professionally, and personally. We may challenge you at times, but we’re always on your side.

Creative

Effective, insight-informed creative work that connects brands with their desired audience is our currency. It’s the reason we stand out in a crowd.

Bold

We are smart and committed to speaking the truth. Our work excites, stands-out and gets people talking for the right reasons.

Commercial

We spend money as if it were our own, always thinking about the bottom line. Frugal yet fruitful.

Collaborative

We work closely and collaboratively with our clients through every stage of the process and across all of our agencies to ensure the best results.

Curious

We work with an attitude of endless curiosity. It keeps us young and helps find us the best solutions for our clients.

Engaging

We’re committed to being a good company, socially, professionally, and personally. We may challenge you at times, but we’re always on your side.

Four industry-leading agencies, working as one.

We are more than your average full-service agency, we’re a full-service collective. Where other agencies offer departments, we offer comprehensive, specialist agencies.

That means you won’t find any chinks in our armour. No weak spots in our output. No blagging it. We’re four individual agencies that are the best in our respective field, working side-by-side to offer clients a seamless, top-quality, fully integrated experience and product.

This unique, fluid and tailored way of working allows us to offer clients exactly what they need and just that. No more paying single agencies a hefty bill to support services you didn’t use. You pay for exactly what you need.

Collective Team

Stephen Kennedy

Audience //
Executive Chairman

Steve Henry

Audience //
CEO

Mike Kneafsey

Audience //
Director

Julie Angus

Spark //
Market Research

Justin Healy

Spark //
Market Research

Richard Midgley

Ponderosa //
Brand Comms

Richard Turnbull

Ponderosa //
eCommerce

Richard Purvis

Crunch //
Digital Media Buying

Thomas Coppen

Keel Over //
Customer Acquisition