AC Media: Outthink the Obvious

Designed to build divergent brands

Brave ideas. Measurable impact.

At AC Media, we combine creative thinking with performance precision to deliver campaigns that break the mould – not just the algorithm. 

Through the Audience Collective, our clients access a full ecosystem of expertise to move faster, think smarter, and grow beyond expectations. 

 

Test faster and smarter. Scale what sticks.

Optimise the Obvious 

Find what’s working well, optimise and amplify it 

  • Use past performance analysis to build a solid and safe media foundation  
  • Make every £ work harder by maximising those CPMs, CPCs and CPAs   
  • Play the algorithm and adopt AI  
  • Optimise your organic social and owned media 
Outthink it

Outsmart the category with ALTthinking 

  • Identify where the competition converges and actively avoid them  
  • Use smart audience segmentation to identify the overlooked and underserved 
  • Interrogate all marketing touchpoints – paid, owned and earned – to find smarter ways to cut through  
  • Collaborate and innovate with creators and media owners 
Test, Learn, Scale 

Always test what’s next 

  • Ringfence budget for tests in every plan  
  • Pilot ideas in organic and earned, then propel with paid media  
  • A/B test and use your audience to tell you what works   
  • Scale consistent growth drivers quickly  
  • Measure performance beyond ROI –using mixed method media attribution 

World-class audience insights access

Meet the Team

Simon Price – Group Managing Director
Kathryn Ellis – Group Strategy Director
Tanjit Pulahi – Head of Media
Fran Rainforth – Client Director
Mark Woolaston – Business Development Director

Ready to outthink?

Optimising the obvious keeps you in the game. Outthinking wins. 

Let's get started...