Building Purpose-Driven Brands
In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O’Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.
They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.
The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons learned from mistakes, ultimately providing valuable insights for aspiring entrepreneurs.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.