Work backwards to deliver happy customers
In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.
He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.
Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working backwards from an end goal to deliver success.
He also highlights the importance of external investment, leadership style, and company culture in driving business growth.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.