Pivot Quicker and Embrace Change
This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This.
Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry.
He reflects on his experiences, the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in response to market changes.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.