Building a Healthy Family Business
This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.
The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry.
They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities. The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.