Differentiating in a crowded market
In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.
He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.
Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.
Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.