Re-inventing a High Street national treasure
In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand.
He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail.
They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in business growth.
Finally, Ollie shares insights on adapting to market changes and the value of partnerships in a competitive landscape.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.