Delivering growth in a family-centric business
Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family’s involvement in the food industry, the evolution of their business, and the challenges they faced along the way.
He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.
The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector. Ricky goes on to share the philosophy behind running a family-centric business, emphasizing the importance of organic growth and remembering the learnings through each acquisition.
Finally, he reflects on the lessons learned from his experiences and offers advice for future generations in the business world.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.