Keeping it in the family
In this conversation, Matt Carr from Carrs Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond.
He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence.
Matt also outlines future ambitions for Carrs Pasties, emphasising the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with the makers of Wallace & Gromit is spreading the good news of their brand.
Finally, he shares advice on networking and collaboration highlighting it as essential for navigating challenges, whilst also reflecting on the future of the family business emphasise the need for strategic decisions regarding succession.
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.