Audience Collective, the insight-driven group of specialist agencies, has acquired highly experienced digital transformation agency, Boxharry.

The deal bolsters the group’s expertise in digital and system integration, as a result of the Brighton-based agency’s strength in the designing, building, upgrading, and supporting of tech platforms. Its services aim to unleash the potential of existing digital infrastructures, whilst reducing the wasted time and stress that comes with a failing system.

This is the eighth independent agency to join the Leeds headquartered collective, which includes over 190 experts across the UK and Ireland.

Steve Henry, group CEO at The Audience Collective, said: “We are thrilled to welcome Boxharry into Audience Collective. As we continue to expand our breadth of knowledge and expertise, their talented teams’ capabilities allow us to dive deeper into the digital transformation world, which is an area of great challenge for all businesses within the UK at present. Audience Collective is going from strength to strength and this year we have set the foundations for an incredibly exciting 2022.”

Simon Brooks, managing director at Boxharry, added: “For almost 20 years we have been creating digital products by hand, using the latest technology for clients all around the world. Our ethos of creating products with the utmost precision and care has allowed us to develop an outstanding portfolio of clients around the world – including The AA, Carers UK and LeasePlan.
“Joining Audience Collective will allow us to further expand our client base and gain support from other teams in the Collective. We are so excited to be onboard and take the next step in our future.”

Richard Midgley, Group Strategy Director at The Audience Collective, stated: “The addition of Boxharry is a strategic acquisition; the agency’s expertise really strengthens Audience Collective’s specialisms. Their .Net development deepens our capabilities in the areas of systems integration and implementation of CRM systems such as Salesforce, HubSpot and Dimensions, which will be beneficial for both the Collective and our clients. Many businesses are interested in integrating their technology platforms, so Boxharry will be an integral component in Audience Collective’s future success.”