Crunch x Change 4 Life
Geo & demographically targeting.
The brief – Kent County Council tasked us in reaching families in Kent and promoting healthy lifestyles with the government’s Change 4 Life initiative.
The solution – Our solution was to run a demographically targeted digital focused on the definition, segmentation and analysis of family groupings with creative messaging designed around this. Media wise, we have suggested a two-pronged attack across Facebook/Instagram and programmatic display to drive the most impact across device, users and channels.
Better Results – The Feel at Home idea has resonated in 22 international markets, and worked for a wide range of products.
