Ponderosa x Hisense
Global home electronics giant Hisense were 2018’s FIFA World Cup sponsors. In order to grip the UK market during such exciting times, they asked us to get creative. Our answer was Incredible Moments, a beautiful game of Hisense’s own and a digital experience so entertaining, it was as unmissable as the World Cup.
Better Insights – Even as a sponsor, getting good brand engagement when the World Cup’s on is challenging. Thinking strategically about that, we saw how to cut through. Don’t distract fans from what they’ve waited years for. Be the sponsor that shares their passion, help them enjoy it more.
Impactful Stuff – Impressive video with realistic sounds made past World Cup action feel live. Drag and drops, animated clicks and other tricks meant users couldn’t resist playing.idea we put into Incredible Moments helped it get noticed.Even as a sponsor, getting good brand engagement when the World Cup’s on is challenging. Thinking strategically about that, we saw how to cut through. Don’t distract fans from what they’ve waited years for. Be the sponsor that shares their passion, help them enjoy it more.
Better Ideas – We pulled together the fixture’s famous highs and infamous lows in an addictive test of fans’ football knowledge that heightened their World Cup. Gamifying the way users answered, addictively clickable interactions, inviting players to share their top World Cup moment, every
Totally Goal Focused – Thrill fans with World Cup goals to hit Hisense’s KPIs. From strategy to design and build, we never lost sight of a single one of these objectives.
In the run up to the world cup, Incredible Moments was swamped with traffic. Fans shared the project worldwide. Awwwards and CSSDA – leaders in the digital marketing industry and innovation aficionados – even picked it up, recognising it with accolades that were almost as impressive as the audience engagement/brand awareness Hisense got.
