Helping you fuel the supply chain.
I’m sure we have all seen a dystopian film or two where the characters are inhabiting land that does not resemble the one we know. Generally, these films are set in a post-apocalyptic world. You know the films I’m talking about; after recently watching I Am Legend with Will Smith, a fearful image came to mind – a post-apocalyptic world without Nandos.
Numerous articles are being released regarding the shortage of workers within the food industry and how this has impacted all levels of the food chain. There is a fantastic article about Nandos and its struggles with the recent blips in the food chain here: https://www.nytimes.com/2021/08/20/world/europe/nandos-chicken-shortage-closures-britain.html
Nandos’ problems cannot be attributed to one factor, there are numerous issues occurring at the same time, including the lack of HGV drivers, chicken shortages and Britain’s Pingdemic to name a few.
The shortage of HGV drivers is an issue that needs attention. With a history of underpayment, now is the time to rectify the years of low pay and pay HGV drivers what they are worth. Otherwise, there may not be an end to food shortages.
At Crunch Digital Media, we have been working with a top-five logistics firm to help them recruit HGV drivers. The results from the past week are staggering.
The campaign, so far has 1,935 clicks from 136,124 impressions, resulting in a CTR of 1.42%.
From the social engagement breakdown, we can see that there had been 817 post engagements, 40 post reactions, 19 post comments, 1 post save and 11 post shares.
