Hawkshead Brewery is born from the English Lake District. Audience Collective were tasked to position their ale range as a serious choice, increase awareness, and ultimately sales. In response, our campaign captured the the rewarding feeling of a cold beer enjoyed in the most rewarding of surroundings.
Insights
The lifestyle of the Lakes is something to savor. Being with friends, soaking up the scenery and enjoying activities is life affirming. Thanks to Hawkshead, everyone can sample the true spirit of the lakes.
Everyone’s invited. Hawkshead is an inclusive brand.
“We made an open invitation so everyone could get a taste of the Lakes.”
Ideas
Whether you’re strolling along a ridge, canoeing down rapids or exploring the terrain on a mountain bike, everyone looks forward to a well-earned beer at the end of the day. We wanted to show that enjoyment in a contemporary way, in Hawkshead’s awesome, rugged backyard.
To draw people in, we captured the purity of the water, the freshness of the air and the dramatic, sometimes unforgiving landscapes.
