There are a lot of rums out there that, despite what their branding makes you think, actually have little connection with the Caribbean. It was our job to make this authentic Caribbean rum not just stand out, but get singled out as the real deal among the pretenders.
Get this right from the ground up was how we succeed. And it all started with the name – Rolling Calf – taken from a ghost story that has been part Jamaican folklore for generations.
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The deliverables:
- Brand Creation
- Packaging Design
- Brand Story
- Press campaign
- Website
- Content
- Events
- Social Media
