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Russell Hobbs

Pulling heartstrings globally
Russell Hobbs

We’ve sparked warm fuzzy feelings for household name, Russell Hobbs for 5 years. But bringing in real emotion to market their latest small home and kitchen appliances to consumers all over the world is just one part of the job we do for them. (We also work on bigger strategic brand projects with them.)

Realizing it’s not just kettles and toasters that consumers are buying, but cosy brews, comforting slices and thoughtful home cooking that makes them feel at home, we landed an idea with so much flex, it’s kept every season fresh and full of that Russell Hobbs feeling.

Our Feel at Home idea has flexed every which way, helping us wrap brand warmth and product messaging in no end of engaging ways, whether it’s a coffee machine or mini oven we’re launching. A concept that also translates internationally, the compelling global creative we develops inspires every market, season after season.

The Feel at Home idea has resonated in 22 international markets, and worked for a wide range of products.