Our philosophy is that you need to understand who you are (brand), before you know where you can go (vision) & how (strategy).
We pride ourselves on developing brands built on clear, relevant insight, de-risking your rebrand investment overall. Without that research, it’s pure guesswork.
Having a clearly defined brand strategy ensures that you’re set up to engage and connect with your audiences in the most compelling and relevant way possible. And a happy customer is a loyal customer.
Brand Discovery and Audit
Our proven discovery and audit process sets the stage for brand strategy and expression. Using a blend of research, insights, and stakeholder workshops, we identify your business and brand 3-5yr vision, your challenges, strengths and market/industry opportunities. We apply these learnings to develop potential strategic directions that will elevate your brand and support your business objectives.
Brand Positioning is everything. We want you to have an ownable piece of the market, that is rooted in what you stand for. To identify an ownable positioning for your brand, we audit your primary competitors to determine their key differentiators and how they present themselves to prospective customers. From that analysis, we craft a strategy for your brand identity, messaging and marketing to capitalize on gaps in the market.
A solid brand foundation drives consistency in your marketing. Whether you need new positioning to account for changes in the market, brand values and purpose to attract and retain talent, or a vision statement to guide your organization forward — our process scales to meet your needs.
- Brand/product Architecture
- Brand Foundations: Vision, values, customer promise, authority in the market, personality, proposition, positioning tone of voice
- Audience Pen portraits or segmentation
- Messaging Frameworks
- Brand identity creative: Logo, graphics, fonts, colors, imagery styling, icons, and more tailored to you
- Your Brand story and manifesto, built for your audience
Our brand planning process gets us under the skin of your brand and your organization. That knowledge means that we’re best placed to identify and leverage the differences that’ll make you distinctive and give you a competitive edge in the market.