Consumers use their cell phones for everything – from listening to music, to paying their bills, shopping on social media – and everything in between. It almost feels too obvious that brands should utilize this one stop shop to their advantage.
SMS marketing is proven to drive revenue, build loyalty, and increase consumer retention, yet not all brands are doing it. 91% of consumers are interested in signing up for texts* demonstrating the huge opportunity to grab consumer attention, and more importantly, their $!
It’s not surprising that brands have used SMS marketing over the years to engage with subscribers in ways such as welcome messages, post purchase follow ups and abandoned cart notifications but it’s evolved. It’s now become a direct marketing channel that lets brands connect with consumers in a more personalized and measurable way.