Lucre x Kodak
It’s no secret that the environment and sustainability often top the media agenda. With this in mind, to launch Kodak’s new Sonora printing plates, we worked with Kodak to commission a sustainability white paper, positioning the company as the thought leader in the sector.
Authored by Laurel Brunner, Managing Director of Digital Dots Limited, the ‘Process Efficiency for Improved Sustainability’ white paper was specifically targeted at print companies looking to use technological innovation to implement significant environmental and financial efficiencies within their print offerings and capabilities, in order to enhance long-term profitability.
We launched this at a press event at Kodak’s state-of-the-art plate manufacturing plant in Osterode, Germany, with key journalists from nine countries across Europe attending. The result? We secured nearly 150 pieces of coverage for Sonora in top tier industry titles across Europe, the Middle East and Africa.
