MAD//Fest North: 9 Things We Learnt About The UK Brand & Marketing Landscape In 2026
Insights
Let’s Talk About AI … Put the Kettle On
Four Ways to Beat the Competition Without Adding £1 to Spend
Outthinking over Overspending – How Any Brand Can Use Divergent Thinking to Win
The Rise of Agentic Advertising
If Machines Can Do the Work, What’s Left for Marketers?
Performance media might be working, but the brand isn’t growing
What I learned when I met Chris Rennoldson, co-founder of Pasta Evangelists
Introducing the Brand Divergence Index: Why Being Too Different Might Be Holding You Back
What I Learned When I Met Mark Scott of Bella + Duke