Bateel USA is world-renowned for delivering the finest culinary experiences, offering the finest gourmet dates, chocolates, butter cookies and gifting options.
Wanting to increase revenue and step away from a reliance on large calendar events such as Ramadan and Christmas, Audience Collective were tasked with implementing a digital marketing strategy that could maximize potential website revenue.
Brief
Bateel USA is world-renowned for delivering the finest culinary experiences, offering the finest gourmet dates, chocolates, butter cookies and gifting options. Wanting to increase revenue and step away from a reliance on large calendar events such as Ramadan and Christmas, Crunch were tasked with implementing a digital marketing strategy that could maximize potential website revenue.
Solution
We stepped in with the goal of increasing website revenue from Bateel’s digital media campaigns. We were given the creative content Bateel wanted to use in their adverts and set off to optimize their digital advertising. Having historically relied on calendar events to drive traffic and revenue, we moved Bateel towards an ‘Always On’ approach building an integrated user journey across Facebook and Google. This looked to identify users in different lifecycle stages, using clever targeting techniques on Facebook and Google to identify users either at customer acquisition or customer retention.
Results
- $608,770 Total Revenue. A YoY increase of 87.22% from $325,163
- 2.04% Conversion Rate. A YoY 10.36% increase from 1.84%
- 6,417 Transactions. A YoY 97.99% increase from 3,241
