DHL tasked Audience Collective with developing and implementing digital media campaigns to recruit both HGV drivers and applicants for their warehousing positions.
Our key objectives were to support in:
- Hiring HGV drivers to assist with the driver crisis.
- Recruiting warehousing employees to satisfy the increased demand.
Our Solution:
Responding to demand fluctuations within the industry, we developed plans that represented the campaigns objectives and was able to be continuously monitored, allowing for adaptations.
Platforms Utilized:
- TikTok
Overall Results:
Overall, the use of Facebook, TikTok, Google, and programmatic media allowed us to reach a wide and diverse audience during our campaign. By utilizing the unique features and targeting capabilities of each platform, we were able to effectively engage with our target audience and drive strong results. TikTok, in particular, allowed us to hone in on specific audience segments and deliver highly targeted and relevant advertising The campaign generated the following results:
Facebook & Instagram results – HGV Driver Campaign:
- 986k Impressions
- 46k Clicks
- 4.66% CTR
Google Ad Results – Warehousing recruitment campaign:
- 2.9m Impressions
- 35k clicks
- 1.17% CTR
In addition;
- Apply Clicks – 6.7K
- Job Inquiries – 1.8K
- SEM CTR – 8%
