Perfectly Clear wanted to relaunch their brand to challenge Volvic by targeting a young family audience with a fresh positioning.
First, we found that when families (particularly kids) are hydrated, everyone is happier and has more energy. Second, moms feel compromised when trying to keep the family hydrated.
Soft drinks are often full of sugar. Water is really good for us, but it’s a bit boring. With delicious fruit flavor and zero sugar, Perfectly Clear is the ideal way to keep the whole family happy and hydrated. Our deliverables were TV, Press & Social Media
The campaign attracted listings in major retailers as well as…
- 13% increase in prompted awareness
- 14% increase in consideration
- 72% state the adverts made them want to buy the brand
- 64% have bought the brand as a result of the ad campaign
