Oh, you think you know Red Square? Think again. Altering that perception of the brand was the challenge presented to us.
![](https://thisisaudience.com/us/app/uploads/2022/02/JOINIT-724x1024.jpg)
![](https://thisisaudience.com/us/app/uploads/2022/02/MAKEIT-724x1024.jpg)
![](https://thisisaudience.com/us/app/uploads/2022/02/MIXIT-724x1024.jpg)
![](https://thisisaudience.com/us/app/uploads/2022/02/SHAREIT-724x1024.jpg)
Repositioning the brand, we were able to totally change the consumer and trade perceptions of Red Square. And that meant that whenever it was a vodka that people wanted, they would want to Mix It, Share It, Square It.
Our deliverables:
- National Press Campaign
- TV Campaign
- TV sponsorship
- App
- Photography
- Website
![](https://thisisaudience.com/us/app/uploads/2022/02/IMG_1066-1024x576.jpg)
![](https://thisisaudience.com/us/app/uploads/2022/02/IMG_1044-1024x576.jpg)
![](https://thisisaudience.com/us/app/uploads/2022/02/Halewood_LIMF_2015_11-1024x682.jpg)
![](https://thisisaudience.com/us/app/uploads/2022/02/Halewood_LIMF_2015_04-1024x683.jpg)