Oh, you think you know Red Square? Think again. Altering that perception of the brand was the challenge presented to us.
Repositioning the brand, we were able to totally change the consumer and trade perceptions of Red Square. And that meant that whenever it was a vodka that people wanted, they would want to Mix It, Share It, Square It.
Our deliverables:
- National Press Campaign
- TV Campaign
- TV sponsorship
- App
- Photography
- Website
