Lambrini was looking to reinvent themselves, now that their drinkers have all grown up. The brand wanted to maintain its fun-loving approach, and we were brought onboard to help change people’s perceptions without losing the spirit of the brand.
The Big Night In was our concept. This reason this campaign fitted so well for the brand was that it made Lambrini relevant to a more mature audience without sacrificing its playful essence. Instead, this helped reinforce the idea that Lambrini was made for good times.