Made from tiger nuts, Tiger White is a dairy free alternative to milk. With tiger nut milk already huge in Spain and in the USA, it was up to us to turn it into a big hit in the UK too.
Taking stock of the Alpros and Rice Dreams of this dairy-free world, noting it was all much of a muchness, we formulated a winning brand strategy – throw a cat amongst the copycat cartons.
Playing on the brand’s roots, our brand development and disruptive positioning of it as Spain’s best kept secret gave Tiger White standout in this category and helped call out numerous health benefits. We worked on both brand development and their launch strategy.
