…that’s the first reaction to The Mighty Society – the UK’s first pea milk.
But – with 8g of plant protein and 50% more calcium than cows’ milk, this plant milk packs a real punch. And it was our job to convince consumers of that.
We created a social media and influencer strategy that delivered new fans intrigued to try the product, more impressions than you can shake a stick at and 100s of comments from people wanting to know where they could get their hands on The Mighty Society. A pea-fect result for a brand with big ambitions.
