< Case Studies


Brrrrrrilliant strategy

Contrary to the name, cold pressing is a hot prospect. The process retains more natural nutrients than heat pasteurization, which means Coldpress juices and smoothies are heaven sent for a nation craving healthier, cleaner, more nutritious lives.

The trick is to get this pioneering product’s message to cut through the noise of a very crowded market. And we’ve mastered it. Our ‘As Fresh As It Gets, Without the Faff’ campaign simplified the confusing landscape of juicing, crystalized the little-known differences for consumers.

Our deliverables:

  • Print
  • Press
  • Digital
  • Social
  • Positioning