Contrary to the name, cold pressing is a hot prospect. The process retains more natural nutrients than heat pasteurization, which means Coldpress juices and smoothies are heaven sent for a nation craving healthier, cleaner, more nutritious lives.
The trick is to get this pioneering product’s message to cut through the noise of a very crowded market. And we’ve mastered it. Our ‘As Fresh As It Gets, Without the Faff’ campaign simplified the confusing landscape of juicing, crystalized the little-known differences for consumers.
Our deliverables:
- Press
- Digital
- Social
- Positioning
