Just as an exciting new craft cider movement began to blossom, we were tasked with creating a brand that could grow and grow off the back of this emerging market.
The Whipstitch name, its true-to-its-roots story, the stubby can it came in, every element – lock, stock and barrel – of the brand formula we developed made this cider refreshingly different.
A celebration of non-conformity, its artisan styling and carefree attitude made it perfect for the easy-drinking occasions this cider was brewed for. The deliverables were New Product Development, Brand & Packaging.
