< Journal
17th March 2022

The Conscious & Woke Consumer – Webinar

The Conscious & Woke Consumer – Webinar

We recently hosted a webinar,  ‘The Conscious & Woke Consumer’ with our Brand Strategy Director Nicole Levings.

In this hour, we discussed:

👉 The concept of story living vs story telling
👉 How Gen Z really feel about being named the Woke generation
👉 How a new generation of conscious consumers are thinking about how the decisions they make are impacting the wider world, especially when it comes to the brands they engage with
👉 Examples of how brands are authentically demonstrating their brand values through social/financial & environmental initiatives
👉 Revealing our proprietary research into the Woke Generation and their needs and expectations from brands

The video’s below and is roughly 20mins long, so grab a ☕️ and see if for yourself!

The Conscious & Woke Consumer