We recently hosted a webinar, ‘The New Sober Normal, We’ll Drink To That!’ with our Brand Strategy Director Nicole Levings.
The Zero-low alcohol category is taking the market by storm! In this hour we’ll discuss:
👉 Real time insights into the fast growing zero to low alcohol category, specifically for wine and spirits/liquors
👉 The buying behaviors across generations
👉 What consumers care about
– Why they are choosing a 0% alternative
– What they are seeking from 0% alcohol brands from price to packaging to distribution
– What drives their purchasing decision & the occasion
The video’s below and is roughly 35mins long, so grab a ☕️ and see if for yourself!