< Journal
24th May 2022

The New Sober Normal, We’ll Drink To That! – Webinar

The New Sober Normal, We’ll Drink To That! – Webinar

We recently hosted a webinar,ย  ‘The New Sober Normal, We’ll Drink To That!’ย with our Brand Strategy Director Nicole Levings.

The Zero-low alcohol category is taking the market by storm! In this hour we’ll discuss:

๐Ÿ‘‰ Real time insights into the fast growing zero to low alcohol category, specifically for wine and spirits/liquors
๐Ÿ‘‰ The buying behaviors across generations
๐Ÿ‘‰ What consumers care about
– Why they are choosing a 0% alternative
– What they are seeking from 0% alcohol brands from price to packaging to distribution
– What drives their purchasing decision & the occasion

The video’s below and is roughly 35mins long, so grab a โ˜•๏ธ and see if for yourself!

The New Sober Normal, We'll Drink To That!